Samsung intends to create a product "cult like the iPhone"
The vice president of design at Samsung Electronics mobile unit Minheuk Lee commented on AppleвЂ™s claims, which in April 2011 accused a competitor of вЂњbrazenly copyingвЂќ the design of its devices.
According to Lee, who began working with Samsung in the 90s with the development of car design in a joint venture with Renault, the Galaxy S smartphones were created from scratch, and if they look like anything, then only on Samsung's own smartphone, Omnia - released in 2008
вЂњI made thousands of sketches and hundreds of prototypes. Could I really call myself a designer for so long playing the fool? вЂќLi said in an interview with the Chicago Tribune.
A top manager denied AppleвЂ™s accusations, adding that any designer has pride, so he will not copy anything that exists.
Lee also admitted that he does not yet reach the level of Jonathan Ive, head of design at Apple, which has all of the company's most successful cult products, including the iPhone.
вЂњI think that one day Samsung will launch a similar cult product. However, it is not enough to create a good product, you also have to submit it on time. Technology must first reach the level that the designer embodied in the concept, Lee said. - I am sure that Samsung will have a product that will mark our era. And I hope that I will be one of its authors. вЂќ
The Chicago Tribune noted that Lee is the youngest senior executive at Samsung. His age is 40 years. And he is one of those people who are able to influence corporate culture: to force a company to create a revolutionary product, instead of evolving evolutionarily.
It is noteworthy that, according to Bloomberg BusinessWeek annual research, Samsung ranks eleventh in the innovation ranking, which includes 50 companies. The vendor is at the top of the list, however, inferior to LG Electronics (7th place) and Sony (10th place). The turnover of Samsung exceeds the performance of these companies.
According to the Chicago Tribune, by now Samsung has sold over 44 million Galaxy smartphones, the first of which went on sale in 2010. The devices of this family allowed Samsung to become the second, and, according to some analysts, even the first smartphone manufacturer in 2011. Apple believes that this success is due to borrowing the design of the iPhone and iPad, which are more popular.http://www.cnews.ru/news/top/index.shtml?2012/03/26/482847