Full description of the tariff look
here, it is better to look at a cup of tea and without going anywhere, some notes in small print there are more than 9 thousand signs. In terms of the old GOST - exactly six and a half standard typewritten pages. So it will be something to entertain themselves in a rainy autumn evening.
Unified price of local challenges in all directions, including calls to city phones, base cost minutes - 3,25 rubles. Tariff without subscription fee. Quite without a subscription fee, even without a hidden subscriber in the form of a board for options / modifiers. Unusual. "Fishka" of the tariff proposal - the provision of bonus minutes for the renewed time and bonus SMS for sent messages. For every 20 paid minutes they give 10 minutes in the form of a bonus and for each sent and paid 20 SMS messages provide 10 SMS in the form of a gift. This is a scheme in general terms. Interesting? Very interesting and non-standard. Lowned in the tariff "Small tricks" and the limiters will discuss below, these are the same six pages of clarifying notes.
Place in the market
Tariff 2010 is an amusing marketing “push-pull”, which they tried to make externally as attractive as possible for the subscriber, at the same time without offending the financial operator. After clearing the numbers from the advertising bonus peel, it can be argued that theoretically the tariff can suit two categories of subscribers:
* Few people speak and call infrequently, but in all directions.
* Callers in all directions with “even” voice traffic of less than 200 minutes / month.
In general terms, something like this, an attempt to stretch the tariff to a wider market niche will lead to waste of money. Well, you can still consider the tariff as an targeted offer for those who are experiencing a sharp antipathy to any types and forms of subscription, such people are also quite a few.
Lyrics
I visited Soap about the phenomenon "Chet-Net" in the tariff development of Beeline. Not in the sense of a free even minute, although these experiments were too enough, but in the sense of "successful-unsuccessful". Like alternation of bright and dark stripes on the logo. Founded at the end of September "For anyone" turned out to be very good and was successful, as I would gladly write in a review. So insensity (to put it milder) Tarif 2010 is not surprising, waiting for the following sentence with curiosity. But the experiment deserves respect for the non-standard approach.
Now we are talking about tariffs for little and secondary talking, suggestions for "Boltunov" are formed in their laws. What is a "successful tariff" from the point of view of the user? For the overwhelming majority - simple and clear numbers, the absence of any tricks and problems on the topic "Here - Call, there are not calling there, and this is calling only on working days at lunchtime." At the same time, the price of a minute is important, but for very many more importantly, its advertising display: it is clear that 15 kopecks per minute better than 50, and 5 kopecks are very good. We also dislike the subscription "Over the air", it is a relic of past and violence against the consumer. Developers have to be lavailed between these mutually exclusive poles, building the tariff structures of varying degrees of complexity. The easiest way is "transparent" price minutes without any focus, this option attracts many users. But honest, "transparent" price of a minute cannot be low, and the tariff looks bad against the background of other offers with kopecks in advertising. Nevertheless, the "transparent" scheme is in demand, and successful examples are: popular "O'Hhard" (MegaFon) and "Red Energy" (MTS).
“Complex” paths with kopecks and zeros in advertising were invented a lot. The most popular and accustomed varieties are tariffs with free even minutes, cheap calls to a strictly defined direction (within the tariff, less often within the network) and cheap or pseudo-free minutes within the individual conversation.
Separate positions - tariffs with a daily battery and tariffs with a slightly disguised subscriber in the form of a daily fee for a downstream option. Good for the operator and actually guarantee a certain level of income, but little and middle talking is alarming. In the battery tariffs stops the price of the first expensive minutes, the tariffs with paid options annoys the subscriber "Over the air". Today's "patient" - an attempt to go on the other hand by using bonus minutes and SMS. Remove psychological barriers, ensure advertising attractiveness and at the same time stimulate the user to spend more.
Anatomy
So, it seems that in 20 minutes of paid local calls we get 10 bonus minutes. 20 minutes at 3.25 rub. / Min. plus 10 bonus minutes give, as they immediately found on the forums, the price of a minute is 2.17 rubles per minute. Not bad, especially considering that we are talking about all local calls, including calls to MGTS phones. In fact, this is not quite the case. We analyze the points.
* In essence, we are offered a rechargeable tariff with a battery stretched for a week and a step in 30 minutes. Speak 20 minutes - the meter clicked, and begin to use 10 bonus minutes, it ended 30 minutes - the new cycle of 20 + 10 begins. And so until the end of the week. On the night of Sunday, on Monday, counters are reset, and everything begins "with a clean sheet." Accordingly, if we are talking about normal communication, then get it and jewelry to use all bonus minutes, while not getting into the next cycle, you can only theoretically. And if you are not very lucky and specifically not to wind paid conversations, then instead of 20:10 you can get 19: 0 or 39:10.
* Call charges are rounded up to a minute, but the “clean” seconds of paid calls are taken into account. Those. in reality, we get 600 bonus seconds for 1200 seconds of paid conversations, while the number of paid minutes can vary within fairly wide limits. For example, one conversation 20 minutes long for 65 rubles. and 120 calls for 10 seconds for 390 rubles. will give us the same 10 bonus minutes.
* On the other hand, bonus minutes are spent per second, and in ten bonus minutes, much more than ten short conversations can fit. So there’s no need to talk about “one-sided play”, everything is fair. But the fare profile is changing, more on that below.
* The transition from the "clean" pack (from the beginning of the conversation) to the "clean" consumption means an increase in expenses on average by 25-30%, why not use these figures to evaluate? We will proceed from conservative 25%. Lowing to a general commemorative denominator, we obtain a weighted average formula 25: 12.5 instead of 20:10. Those. In perfect for us an unlikely case, we will get 37.5 minutes a week, paying for them 81.25 rubles. In the case of two ideal cycles, the figures are multiplied by two, but this is the zone of other tariffs, it makes no sense to discuss. Total, given to the minute, the monthly "ideal", taking into account the bonuses, will be 325 rubles. in 150 minutes. We will remember these numbers, they will use us.
* Scheme 20:10 is valid for sent SMS, for 20 paid messages we get 10 bonus. But here the battery is not weekly, but monthly. Since it is difficult to implement letter-by-bit filling of the SMS battery, the cost of SMS was increased by 25 kopecks. In an ideal case for us, sending exactly 30 SMS per month, the average price of one message will be 1.47 rubles, while sending 22 or less messages per month, the savings will come with a minus sign.
In the dry residue - 2.17 rubles. per minute and 1.47 rubles. for SMS as an unattainable ideal with total expenses of 370 rubles per month. If you do not talk with a stopwatch in your hands and do not specifically “adjust the indicators” (for what?), Then the real average price per minute will be noticeably higher, somewhere in the gate 2.5-2.7 rubles. We will draw conclusions after comparison, but for now a little intrigue in the description, quote:
“Accumulation of paid and spending bonus minutes is carried out in seconds from Monday during the calendar week (to Sunday inclusive), the next week the minutes are not transferred. Within one week, you can receive no more than 200 bonus minutes. ”
Can anyone explain why at such prices it was to invent a limit of 200 minutes? Beeline insures that subscribers will talk too much at a fantastic discount price of 2.5 rubles. per minute local call? Mercy, this is not even funny. Either pure marketing (once limited, it means sweet halvah!), Or the price parameters were at some stage strongly revised, and a note remained.
We learn in comparison
We will not touch the most successful samples of competitors, for most profiles, the comparison will not be in favor of 2010. Let's "follow" received numbers to the Beeline tariff "Your Rules". With connected two options (120 rubles. Conspiles per month), 40% of calls within the network, 60% of calls to other mobile and those "ideal" for TP "2010" 150-and minutes per month. Voice spending in TP "Your Rules В»Capture 312 rubles. At the tariff 2010 - 325 rubles. With 10% of calls to MGTS and 40% of calls within the network, the cost of TP "Your Rules" will be 349 rubles per month. And this is compared, with all the forces "attracted by the ears" in favor of the new tariff 2010. In real exploitation of tariffs, expenses will coincide with minutes to 130-140, and as the number of minutes, the price gap in favor of TP "Your Rules" will begin to increase rapidly . And with a decrease in the number of across the minutes, the meaning of the bonuses disappears, since we will not have time to get to the stages of their spending. If we all have time to get them.
Summary
By no means consider the new tariff with useless marketing delight. He is not useless for us, it is harmful (almost a joke). Present 2010 - at the bottom of the line. Tariff with its 3.25 rubles. For a minute of any local call and the lack of a subscription looks like a neutral-good universal solution for little speaking. As additional delicacy - the ability to save with very episodic splashes of telephone activity. Yes, it is still useful to those who have often to call the city phones. It's all. No need to succumb to hypnosis of advertising and want something more from 2010, we will leave the decoration for the New Year tree. The irony of fate and the cunning of the tariff consist in the fact that for most "running" user profiles, these tempting bonuses are a Trojan horse. People will reach out for shiny balls, will be for them to talk more and rejoice at the gift, how else? Despite the fact that the very fact of regular bonus receiving will be an indicator of irrational waste of money.